A little about me

Hi I’m Lauren Schaff!

I’m a business coach, local marketing strategist, and former Realtor.

I help women business owners who work with clients in their local communities build fulfilling, sustainable businesses — ones that bring in clients and feel good to run.

Before becoming a coach, I spent nearly a decade in corporate marketing helping brands like Hilton Hotels and Burger King reach millions. But when I left that world to start my own real estate business — with a newborn at home and very little time — I learned quickly that most of the business advice out there wasn’t made for people like me.

I tried to follow what the “top producers” were doing — posting constantly, sounding polished, acting like I had it all together. But underneath the surface, I felt scattered, burned out, and disconnected from the kind of business I actually wanted to build.

So I stopped trying to follow someone else’s formula.

I simplified. I showed up in my community. I leaned into my strengths, built real relationships, and focused on what made me different — not what made me blend in.

And that’s when things clicked.

People started reaching out, referring me, and saying, “You’re the first person I thought of.” I became the go-to in my area — not by doing more, but by doing more what worked for me.

People got to know me, trust me, and refer me. I became the go-to in my area — not by doing more, but by doing what worked for my strengths, energy, and style.

Then other local business owners started coming to me, asking how I did it.

Now I coach women across the country — realtors, therapists, interior designers, event planners, physicians, and more — who want to grow their business in a way that’s smart, simple, and brings in the right clients.

Because women I work with aren’t trying to be famous. They’re trying to be fully booked, trusted, and known in their community.

Here’s how I can help:

• Get more steady word-of-mouth and repeat clients — so you’re not constantly chasing the next one.
• Strengthen your online presence — so the right people can find you, trust you, and feel confident reaching out.
• Streamline your behind-the-scenes systems — like scheduling, inquiries, and follow-up — so everything runs smoother for both you and your clients.

Because you don’t need to do everything — you just need to do what works for you.

Let’s build a business that reflects who you are and draws in the clients who are meant for you.

LET’S TALK