What my business values mean for your success?

Imagine this: you and I, sitting together at our favorite local coffee spot, chatting about your business aspirations over a cup of freshly brewed coffee. As a marketing strategist for women business owners, I’ve discovered that my core values – Simplicity, Connection, Optimism, and Alignment – are the key to unlocking success, not just for myself, but for you too.

Let’s dive into what these values mean to me and how they’ll light up your entrepreneurial path.

Let’s keep things real – marketing can be overwhelming. I know because I’ve been there too! So, I promise not to drown you in marketing jargon or complicate things unnecessarily. My approach is all about simplifying the marketing process, providing you with clear, actionable steps that fit YOUR unique business needs. Just like my favorite no-frills breakfast food Honey Nut Cheerios, I’ll serve you marketing strategies that are effective, without the unnecessary fluff.

Entrepreneurship can be a thrilling ride, but it can also feel lonely at times. I get it; I’ve been there. That’s precisely why I place great emphasis on nurturing connections within my local community and among fellow women entrepreneurs. Building a close-knit network is not just a business strategy for me; it’s a heartfelt mission. Whenever I encounter a client or a new acquaintance I can’t help but play business owner matchmaker! Connecting like-minded individuals brings me immense joy, knowing that these connections can lead to meaningful collaborations and supportive partnerships. After all, the journey of entrepreneurship becomes all the more exhilarating when we can share it with others who understand and uplift us.

Have you ever taken the StrengthsFinder test before? I recently did, and one of my top results was optimism. And let me tell you, it wasn’t a surprise at all! When I read about my strengths and how to harness them to my advantage, I realized that being optimistic isn’t just “rah rah!” or toxic positivity. Optimism is what fuels me to craft out-of-the-box solutions for myself and my clients because I believe there’s always a way.  Optimism is the heartbeat of my business, and it flows through everything I do! I deeply believe that we are all here to embrace and share our unique gifts, and my mission is to help you discover your full potential too. 

Now, let’s talk about the secret sauce – alignment. I don’t blindly follow trends or advice; instead, I evaluate decisions to ensure it aligns with my core values, aspirations, and ambitions. This approach empowers me to stay true to myself and also provide authentic guidance to my clients. Aligning with your values, aspirations, and ambitions is the secret to unlocking success, I won’t push you to follow the latest trends just for the sake of it. Through personalized vision-setting, personality assessments and other exercises, we’ll uncover what resonates with your audience and brings genuine fulfillment to your journey.

So, whether we’re already collaborating or considering this journey together, know that these values define the experience you can expect. Simplicity, Connection, Optimism, and Alignment – they’re not just fancy words; they’re the foundation of our partnership. As we take sips from our coffee cups, let’s toast to a journey filled with meaningful connections, simple yet powerful strategies, boundless optimism, and unwavering alignment with your dreams. Let’s make your entrepreneurial journey as personable and fulfilling as our coffee chats!


Ready to explore a marketing approach tailored to your unique business needs? Let’s have a virtual coffee chat! Book your free consult now: https://calendly.com/laurenschaff/consult