Why more is not always better for your small business

Depth Over Width: Building Stronger Client Relationships for Business Success

In the world of social media and digital marketing, we often find ourselves caught up in the numbers game. We worry about the width of our reach, constantly striving for more followers and likes. But here’s a radical idea: instead of fixating on the quantity of our audience, let’s shift our focus to the depth of our relationships.

“Don’t be worried about the width of your reach be worried about the depth of your relationships”

Rory Vaden

Let’s play a hypothetical game and explore a new approach to get us out of the mindset of getting more followers.

The Broken Follow Button Challenge:

Imagine, for a moment, that the follow button on your account is broken. No more new followers. On top of that, meeting new people in real life seems impossible. But fear not! Your mission, should you choose to accept it, is to keep attracting people to buy from you. How will you tackle this challenge? What kind of magic will you work to ensure a steady flow of clients?

Going Deeper:

In this scenario, it becomes crucial to pay extra attention to your audience, the people you already know, and your current clients. How will you step up your game and do things differently? Take a moment to envision the possibilities. Engage in meaningful conversations that go beyond the surface level. Dive into their stories, truly listen to their needs, and show genuine interest in their lives. By building authentic relationships based on trust and understanding, you’ll foster loyalty among your clients. When you go the extra mile to connect on a personal level, you create a bond that goes beyond business. Your people will feel understood, valued, and cared for.

Leveraging Your Skills and Getting Intimate:

This challenge prompts you to leverage your unique skills and talents. What sets you apart? How can you utilize those strengths to create a remarkable experience for your clients? When you find yourself with a smaller audience, it’s the perfect opportunity to double down on what truly makes you shine. Instead of trying to please everyone, embrace your unique strengths and let them take center stage. What sets you apart? How can you utilize those strengths to create a remarkable experience for your clients?

A Paradigm Shift: Quality over Quantity:

We often fall into the trap of thinking that more is always better. However, when it comes to your marketing plan, that’s not necessarily true. You don’t have to chase after an ever-expanding follower count. In fact, for many of my clients, that approach leads to burnout. Your marketing plan is yours to craft and customize. Get creative! Focus on delivering a killer experience to your clients, which in turn generates more referrals. Become a super-connector by engaging with others and building a supportive community. Create content that speaks directly to your potential clients’ needs and desires. Consider collaborating with complementary businesses to expand your reach organically. The possibilities are endless when you break free from the algorithm vortex.

Embrace the Challenge and Share Your Magic:

Are you up for the “broken follow button” challenge? Excellent! I invite you to use this as a starting point for how you want to treat the people already in your world. Remember, it’s not all about the numbers; it’s about the impact you make. Let’s shift our focus, get creative, share your magic and build meaningful connections that lead to business success.

I can’t wait to support you on your journey through the “Broken Follow Button” challenge! Send me an email at hello@LaurenSchaff.com, and I’ll be your biggest cheerleader every step of the way. Together, let’s make a difference and leave a lasting impression in the hearts of those who matter most.